By David Schwartz, PhD
Think success, don’t think failure. 15
Remind yourself regularly that you are better than you think you are. Successful people are not supermen. There is nothing mythical about success. Success isn’t based on luck. Successful people are just ordinary folks who have develop belief in themselves and what they do. 16
Believe big. Think little goals and expect little achievements. Think big goals and win big success. The size of your success is determined by the size of your belief. 16
Why are some brilliant failures? Because they use great brainpower to prove why things won’t work rather than directing mental power searching for ways to succeed. 33
Einstein taught us that it is more important to use your mind to think than to use it just as a warehouse to store facts. We don’t need that anymore thanks to Google. 36
Look at things not as they are, but as they can be. Visualization adds value to everything. A big thinker always visualizes what can be done in the future. He isn’t stuck in the present. 93
Capacity is a state of mind. How much we can do depends on how much we think we can do. When you really believe you can do more, your mind thinks creatively and shows you the way. 128
Big people monopolize the listening. Small people monopolize the talking. 132
Don’t Let ideas escape. Write them down on a small note book that you carry with you. 140
Prolonged association with negative people makes us think negatively; close contact with petty individuals develops petty habits in us. On the bright side, companionship with people with big ideas raises the level of our thinking; close contact with ambitious people gives up ambition. 173
It pays to make “big” people even bigger. When you help others feel important you can help yourself feel important too. 212
Practice calling people by their names 214
The seed of money is service. Put service first and money takes care of itself. 220
“A failure is a man who has blundered but is not able to cash in on the experience.” – Orville Hubbard 290
Success Suicide: Self-deprecation, security-it is, competition, parental dictation, family responsibility. 308
“The quickest way to the end is to retire and do nothing. Every human being must keep an interest in life just to keep living.” – Dr. George B. Burch 313
The hour by hour method: Instead of trying to reach the ultimate goal, freedom from the habit, just try not to do it for the next hour. Eventually the goal is won. 317
Undirected thinking: In moments like this your subconscious mind taps your memory bank which in turn feeds your conscious mind. It is very helpful in self-evaluation. How can I do better? What should be my next move? 357
A setback is a lesson, learn from it. Research it. Use it to propel you forward. Salvage something from every setback. 361
Always think “I can do better.” The best is not unattainable. There is room to be doing everything better. Nothing is done as well as it could be. 362
“A wise man will be master of his mind, a fool will be its slave.” – Publilius Syrus 362